Workshop: Qualitative Marketing Research

The Centre for Marketing in Emerging Economies (CMEE) housed at the Indian Institute of
Management Lucknow’s Noida campus, recently held a workshop on qualitative marketing
research methods. Speakers at the workshop included internationally recognized academicians as
well as leading marketing research practitioners from leading marketing research firms in the
country. The workshop was attended by academicians and members of the marketing research
community from across the country.