Research Team

Prof. Amit Mookerjee

Prof. Amit Mookerjee is Professor in the area of marketing management, at the Indian Institute of Management Lucknow (IIM – L), India. Currently he is on Deputation from IIM Lucknow as the Head of the Department, University School of Management & Entrepreneurship (USME), Delhi Technological University.

He has been teaching and training and consulting in the area of consumer behavior and CRM for more than a decade, with assignments across diverse sectors such as telecom, insurance, white goods, agro-products etc.

In the recent past he has worked with the Center for Macro Consumer Research, NCAER as the Head of Analytics and Research, and has led the Center in the latter part of the tenure, completing the major research project on National Household Survey of Income and Expenditure: Living in India 2011, surveying over half a million households. Alternating with his academic stints, he has also worked for short stints in the corporate sector, in roles such as the Group Head of Research and Planning at NCLS, a loyalty services firm, and at the Times of India Group.

Phone : +91-522-6696674
E-mail : amookerjee[at]iiml[dot]ac[dot]in

Dr. Anita Goyal

Dr. Anita Goyal is an Associate Professor in the area of Marketing Management at Indian Institute of Management Lucknow (IIM-L), based at Noida Campus.

Her teaching and research interest areas include Principles of Marketing, Services Marketing, Product and Brand Management, Consumer Behaviour, and Strategic Marketing.

She has published on topics of service product, service worker behaviours and physical settings, innovation and consumer perception understanding under different marketing dimensions. She has guest edited an issue of Journal ‘Vision’, an issue of ‘Journal of Indian Business Review’ (JIBR) with Emerald; and a book on Services Marketing with IGI Global, USA. She has taught courses at EDHEC Lille, France and KUSOM, Kathmandu, Nepal


Phone : +91-120-6678412
E-mail : anita[dot]g[at]iiml[dot]ac[dot]in

Ms Ashu Sabharwal

Ms Ashu Sabharwal started out independently Qualisys in the year 1997, she is trained in both quantitative and qualitative research methods. In her research experience, both as a user as well as a practitioner. she has worked on a wide range of accounts – Reckitt & Colman, Pepsi, Dabur, Nestle, Motorola, Tata Docomo, Bharti Walmart, Frito Lay, DS Group, Perfetti, ITC Wills Lifestyle, UB biscuits, Parle, Mother Dairy, etc.
She specialises in Qualitative research. Specialise in FMCG products and durables, worked in the interiors of India and was a consultant to Value-Added, India, a WPP group company (headquarted in Germany) as well as IDC (specialises in IT & B2B research) for all their qualitative research needs. She has also worked in the interiors of India and have also partnered efforts of International research agencies on Global studies. 




Dr.Chandan Sharma

Dr Chandan Sharma is an Associate Professor in the area of Business Environmental at Indian Institute of Management Lucknow (IIM-L), based at Noida Campus. He has been teaching in the area of macroeconomics, econometrics and international economics and consulting in the areas of infrastructure (including PPP), general management and econometrics analysis. His research focuses on Industrial Economics, Infrastructure, Development Economics, Political Economy and Shadow Economy. He has worked extensively on firm-level productivity, ICT, R&D, Infrastructure and growth nexus, Optimum currency Area (OCA) and International reserves. He is the recipient of Best young economist award (Prof MJ Manohar Rao Award) for the year 2013 by the Indian Econometric Society

Phone : +91-120-6678488
E-mail: E-mail : csharma[at]iiml[dot]ac[dot]in


Dr. Devashish Das Gupta

Dr. Devashish Das Gupta is an Associate Professor in the marketing area at Indian Institute of Management Lucknow (IIM-L). He is among the Board of Governing (BoG) members of Centre for Marketing in Emerging Economies (CMEE), IIM-L Noida Campus. He has been teaching in the area of consumer behaviour, retail management, food retailing, integrated marketing communication and destination marketing. He has was involved in the Navigator India study on Responsible Lending is a broad spectrum study in the area of consumer finance done for the first time in India. His research focusses on tourism marketing, retailing in India and marketing mix. Beside teaching and Research he has served IIM Lucknow as Chairman Alumni Affairs, and Chairman International Linkages and Financial Aid. Besides this he was also the member of five-person core committee which established the academic programmes in Noida Campus of IIM Lucknow.

Phone : +91-522-6696648
E-mail: devashish[at]iiml[dot]ac[dot]in


Dr. Githa Heggde

Prof. Dr. Githa Heggde

Dr. Githa S Heggde is the Dean at School of Business UPES. She officiated as Director and Dean, Research and International affairs, IFIM Business School, Bangalore. She has her area of specialization as Marketing Management, Sales & Distribution, Supply Chain Management. She has published several articles on Marketing, supply chain, sales and Distribution in international and national journals. Was part of the team at “Global colloquium on participant centered learning” at Harvard Business School, Boston and worked on teaching with case studies and developing curriculum for management courses. She was invited by Professor Emeritus David Weinstein, INSEAD for a meeting and discussion on B2B marketing, 27th June, NMIMS, Bangalore.
In the Year 2018, Confederation of Indian Industry (CII) has appointed Dr. Githa Heggde as the chairperson of the Indian Women Network, Karnataka. In her new role at the organisation, she will work towards a new vision in learning and development, wellbeing and policy initiatives for women.




Dr. Gurjeet kaur

Dr. Gurjeet kaur is an Associate Professor at Department of Commerce, University of Jammu. She has been teaching Marketing Management, Marketing Research and Services Marketing. She has about 12 publications in Foreign journals and 13 in Indian journals of International Repute. Foreign Journals include Journal of Services Marketing, Journal of Strategic Marketing, Managing Service Quality, Asia Pacific Journal of Marketing and Logistics, International Journal of Bank Marketing, Journal of Global Marketing, Marketing Intelligence and Planning etc. Indian journals of International Repute include Vikalpa, Metamorphosis, Prajnan, etc. She has received Highly Commended Paper Award from Marketing Intelligence and Planning, EMERALD for the year 2010. She has also awarded with Best Paper Award for presenting a paper entitled, “Employees’ Perceptions of Total Quality Services in the Banking Sector,” at International Conference on Marketing in Emerging Economies: An Agenda for the Next Decade, December 15-16, 2012 organized by Punjab Technical University and University of North Carolina, USA at Amritsar.




Dr. Jabir Ali

Dr Jasbir Ali is the Director Centre for Knowledge Management, ICT and Mass Media at National Institute of Agricultural Extension Management, Ministry of Agriculture and Farmer’s Welfare, Government of India.
His areas of interest in teaching and research include ICT in Agriculture, Agribusiness Business Environment and Policy Analysis, International Trade Logistics and Agribusiness Supply Chain, Agricultural Commodity Futures and Options, Social Marketing and Social Entrepreneurship. He was the lead consultant – Restructuring and Consolidation of the Dairy Cooperative Sector in Mauritius sponsored by the Ministry of Business, Enterprise and Cooperatives, Government of Mauritius and AARD, New Delhi.




Prof. James Agarwal

Dr. James Agarwal holds the Haskayne Research Professorship and is a Professor of Marketing at the Haskayne School of Business, University of Calgary, Canada. Prof James research interests are in the following broad areas: International & Global Marketing, Consumer Psychology, Customer Relationship Marketing, Ethical Issues in Marketing, and Statistical Methods. Research in International and Global Marketing forms a primary part of his research program and focusing on topics including country of origin effects, trading blocs, internationalization process of firms, international services marketing, cross-national versus cross-cultural market segmentation, cross-cultural methodological issues, country risk analysis, and global cultural convergence. He has received several best paper awards (co-authored with Naresh K. Malhotra) from the American Marketing Association and the Academy of Marketing Science. In 2017, he received the Albert Nelson Marquis Lifetime Achievement Award from Marquis Who’s Who.




Prof. Kavita Sharma

Kavita Sharma is a Professor in Department of Commerce, Delhi School of Economics, University of Delhi. She holds teaching and research interest in the area of Marketing, specifically consumer behavior, advertising and customer relationship management. She is the member of Academy of Marketing Science, USA. She was the among the fifteen faculties selected from all over the world for participation in Faculty Consortium organized by Academy of Marketing Science in Australia. She is in the reviewer board of various national and international journals including Industrial Marketing Management; Qualitative Market Research – An International Journal, Journal of Business Research. She is the founding editor of Journal of Commerce & Business Studies. She is the member of Research Development Centre of Jiwaji University.




Dr. Kriti Bardhan Gupta

Kriti Bardhan Gupta is an Associate Professor in the area of agribusiness management at Indian Institute of Management Lucknow (IIM-L), India. He has been teaching international Trade in Agricultural Products Agribusiness management, consumer behaviour for food products and Services, Strategic good and agro marketing and international market research.
His current area of interest in teaching and research include Strategic Food Marketing, Marketing Models, International Trade, and Consumer Behaviour for Food Products. His recent research focussed on the framework for Identification of Opportunities for Agribusiness and Agripreneurship in India
He is the recipient of P.D. Agrawal – TCI Award for Doctoral Research in Management


Phone-  +91-522-6696630
E-mail: kriti[at]iiml[dot]ac[dot]in


Mr. Mohan Krishnan

Mr. Mohan Krishnan is a visiting faculty at IIT Bombay, TERI University and IIFT Delhi & Kolkata. He is among the Board of Governing (BoG) members of Centre for Marketing in Emerging Economies (CMEE), IIM-L Noida Campus. He’s also in the board of three start-ups: The Peninsula Studios, Peninsula Beverages & Foods, The Peninsula Centre – a think tank in using Geo-located information. He has his experience in the research and consulting industry in the areas of technology and marketing issues.
He has advised private and public sector companies, associations, and forums in sectors such as Consumer goods, ICT, Energy, Environment, Logistics, Steel, Automotive and financial services markets. Mohan has contributed several articles and research papers on a wide range of subjects. More recent interest includes working on sales analytical models for running businesses. Recently, he has spoken in two data analytics seminars on new developments (Data driven marketing as well as Data Visualization methods). He’s a regular speaker in conferences on Big Data analytics. He has been involved in research & publication activities as well. In addition, he was actively involved in with ESSCI (Electronics Sector Skills Council of India), Ministry of Electronics & IT & Elcina.




Prof. Moutusy Maity

Dr. Moutusy Maity is currently a Professor in the area of marketing at the Indian Institute of Management Lucknow (IIM-L) based at Noida Campus. Prof Moutusy is among the Board of Governing (BoG) members of Centre for Marketing in Emerging Economies (CMEE), IIM-L Noida Campus. Prof. Moutusy offers courses and training programs on Digital Marketing / Online Marketing, Customer Relationship Management (CRM), Social Media Analytics, Social Media Marketing, and Business Research Methods. Moutusy’s research interests are in the areas of consumer interaction with information and communication technology (ICT) (e.g., e-commerce, m-commerce, social media, desktop/laptop environment, mobile device), and the adoption of ICT (e.g., technology adoption at the bottom of the pyramid (BOP) in developing countries). Prof Moutusy’s recent consulting projects in the area of digital marketing have been undertaken for public sector companies like the Steel Authority of India (SAIL), and the Indian Oil Limited (IOL). She has also consulted for NGOs like LIRNEAsia (based out of Colombo, Sri Lanka), among others.
Her research has won best paper/research awards across several international conferences (e.g., Association of Marketing Theory and Practice Conference, Marketing Management Association Conference). Her book on Internet Marketing: A Practical Approach in the Indian Context has been published by the Oxford University Press.

Phone : +91-120-6678494
E-mail- mmaity[at]iiml[dot]ac[dot]in


Prof. Omkumar Krishnan

Omkumar Krishnan is an Associate Professor in the area of marketing management area at the Indian Institute of Management Kozhikode (IIM-K), India. He is also the Chairperson (Placements) at IIM-K. He specializes in the area of qualitative and quantitative marketing research He teaches courses on Marketing Research, Marketing Management, Consumer Behaviour, Relationship Marketing and Marketing of Services. He was Program Coordinator for Academic Leadership Programs conducted for Government Engineering Colleges in India. His current research interest areas are destination branding and last mile coverage of brands. His one of the working papers focusses on Customer Perception of B2B Service Quality and Its Relationship to Company Image: The Case of a Global High Technology Solutions Company.


Phone- 0495-2809438 / +91-9400052101


Dr. Pradeep kumar

Dr. Pradeep Kumar is an Associate Professor in the area of Information Technology and Systems at Indian Institute of Management, Lucknow (IIM-L), India. He has been teaching Big Data Analytics, Information System Analysis and Project Management, Business Analytics and Data Warehousing, Management Information Systems Information Technology and Systems He has also been actively involved in training working executives in these areas.
His primary research areas include data analytics and mining, data management and warehousing, big data analytics and machine learning and artificial intelligence.
He has published research papers in international refereed journals including Decision Support systems, Data and Knowledge Engineering, Expert Systems with Applications, Information System frontiers and many more. His work primarily relates to Social Network analysis, Data Mining, Data Warehousing, Decision support Systems.


Phone : 1-522-6696657
E-mail- pradeepkumar[at]iiml[dot]ac[dot]in


Prof. Rajeev Kumra

Dr Rajeev Kumra is Professor in the area of marketing at the Indian Institute of Management Lucknow (IIM-L) Noida Campus. His research interests include consumer culture, the bottom of the pyramid, inter-organization dynamics, religion impact on marketing and consumer insights of goods, services in B2C and B2B. His knowledge and practical expertise extend across the fields of business, marketing, sales, and distribution. He also launched an elective course titled, “Applied Marketing Strategy”, which has become one of the most popular courses now at the IIMs.
His consulting and training experience include public sector, private companies, and government department, some of his client list includes Lafarge Cement, Abbott Limited, Groz Engineering tools, Shakti Pump, Mahindra and Mahindra Finance Limited, and SPMCIL, to name a few.

Phone : +91-120-6678495
E-mail : rajeev[dot]kumra[at]iiml[dot]ac[dot]in


Prof. Rajesh K Aithal

Dr. Rajesh K Aithal is Professor in the marketing area at Indian Institute of Management Lucknow (IIM-L). He has been teaching sales & distribution management, BOP & rural markets. His areas of research interest lies in rural distribution & retail, rural tourism, small and micro-retailers and informal markets. His consulting experience include in the areas of impact studies of CSR/Non Profit Initiatives, rural distribution strategy recommendations and sales force optimization. His research works has been published in journals like International Journal of Retail & Distribution and Asian Case Research journal in the recent past.

Phone- +91-522-6696662
E-mail- rajeshaithal[at]iiml[dot]ac[dot]in


Prof. Sanjay Kumar Singh

Dr Sanjay K. Singh is Professor in the area of business environment at Indian Institute of Management Lucknow (IIM-L), India. Currently he is on deputation from IIM Lucknow as Director, Institute of Management Technology (IMT), Ghaziabad. His teaching interests are in the areas of Industrial Economics, Managerial Economics, Macroeconomic Environment, and Economics of Regulation. He has been teaching in the area of Economic Environment and Policy. His research interests are in the areas of Transport Economics and Policy, Infrastructure, Industrial Organization, and Regulatory Economics. Prof. Singh is recipient of the NASI-Scopus Young Scientist Award in the area of social sciences for the year 2014.



Prof. Satyabhusan Dash

Dr. Satyabhusan Dash is Professor in the area of marketing at Indian Institute of Management; Lucknow (IIM-L), Noida Campus. He is also the chairperson of the Centre from Marketing in Emerging Economies (CMEE), IIM L- Noida Campus. His current areas of research interest have been on the topics of Online marketing, B2B Marketing, product and brand management, health care marketing. Prof Dash is having experience in consulting in the areas of implementation of CRM in banking and rural marketing cross-cultural consumer behaviour and Marketing Research. He has co-authored Indian subcontinent adaptation of Marketing Research text book titled “Marketing Research: An applied Orientation” with Prof.Naresh.K. Malhotra. His co-authored research studies have won four best paper awards at the 2014 and 2012 annual conference of emerging market conference board, 2013 market research society of India annual conference and at the5th International Conference on E-governance at Hyderabad.


Phone : +91-120-6678486
E-mail : satya[at]iiml[dot]ac[dot]in


Dr. S Venkataramanaiah

Dr. S Venkataramanaiah

Dr. S Venkat is an Associate Professor in the area of Operations Management at Indian Institute of Management Lucknow (IIM-L) Noida Campus. His teaching, research and consulting interest includes Supply Chain Management, Operations Management, Service Operations Management, Supply Chain Modelling, Sustainable Supply Chain Management, Medical Device Supply Chains, Healthcare Management, Manufacturing Systems Modelling, Lean Manufacturing, Sustainability of SMEs and SME Cluster Development, e-procurement etc. He was conferred as the Best Teacher award in Operations Management in the year 2011.

Phone : +91-120-6678415
E-mail : svenkat[at]iiml[dot]ac[dot]in


Ms. Susmita Misra

Ms. Susmita is the Senior Vice President and National Head of Qualitative Research at Karvy Insights. She has strong insights on both Retail processes as well Consumer Behavior gained by Strategizing Marketing & Merchandising initiatives as well as implementing the same on ground. She has worked extensively with consumers/shoppers and research types. Thus has the ability to both conduct as well as draw out relevant & actionable learning’s from Catchment Researches, Brand Tracks, Communication Development Research, Category Understanding, Product / Concept and Pricing Researches, In–shop observations, Mystery Shopping exercises etc. She also led a large scale PAN India segmentation research and co-created the target customer and Brand ID for the Easyday brand of stores. She teaches Retail Management and Market Research in some of the leading B Schools in the country and is also a mentor for the Index fair at IIM Lucknow.



Prof. Varsha Jain

Dr Varsha Jain is Professor in the area of integrated marketing communications at MICA, Gujarat. She is also the co- chairperson of the FPM (Doctoral Level program) at MICA. She has been teaching in the areas of integrated marketing, digital, luxury and qualitative marketing research. Her areas of research interest are mobile marketing, Genertaion Y, Digital natives, Online and Offfline Integrated consumer Behaviour, Political marketing and qualitative marketing research. Prof Jain was recently conferred with the “Best Researcher of the Year 2019” by Centre for Education Growth and Research, initiative by Government of India, Delhi, India. Prof. Jain’s recently co-authored a book on Consumer Behavior – A Digital Native with Prof Sheth and Prof. Schultz (Indian edition).



Dr. Vinod Mishra

Dr Vinod Mishra

Vinod Mishra is an Associate Professor and Deputy Director of Education in Department of Economics at Monash Business School.
Dr. Vinod’s research work broadly includes empirical research on various aspects of the Indian and Chinese economy. His areas of interest include development economics, labour economics, financial economics, monetary policy and energy and ecology related issues for emerging economics with particular focus on south Asia.
Some of his recent research focuses on the factors affecting the development of small and medium enterprises in Papua New Guinea, the convergence among energy markets in Australia, the sustainability and energy security in Pacific Island countries, factors affecting adoption of energy saving technology in Australia and the impact of automated trading on financial markets.


Dr. Meghna Rishi

Dr Meghna Rishi

Dr. Meghna Jain is working as a Chief Marketing Officer at ORVI Surfaces, Jaipur Rajasthan. Her areas of interest are Brand Management, Social Media Marketing, Creative Content Planning/ Execution, PR & Media Management, Market Research & Consumer Insights, Retail-Experience Strategies, Events, Trade Shows & Customer Retention.

She has experience in Brand positioning and engagement with the B2C market through ATL, BTL, customer engagement opportunities, mail-campaigns etc. In her previous job role she strategized & supported the creation of visual collateral & assets for e-shop (website) along with Art Directors, Creative agencies, stylists & designers.

Dr Meghna was associated with various consulting projects with the Department of Public Enterprise (Ministry of Heavy Industries and Public Enterprises) for External Evaluation of the Memorandum of Understanding (MoU) System of Central Public Sector Enterprises (CPSEs) in India; Coir Board of India; & K-12 School SRN.


Mr. Anshuman Mishra


Mr. Anshuman Mishra is the Vice President of Star TV Network. He has been working as the conduit between content and consumer for Star TV’s hindi channels – portfolio strategy, content strategy, B2B2C incentive schemes, distribution and reach management.
He is also the Co-founder at edu-tech startup Mercadeo Education where he forged in conceptualizing and launched a pioneering marketing certification program in India. The content is created with detailed insights from panel of industry experts (from Google to Asian Paints) as well as faculty from leading colleges like IIML, IIMA, FMS. As the co-founder and current CEO, his responsibilities include service portfolio creation, collating and filtering feedback on service delivery and negotiations with a smorgasbord including lawyers, CAs and investors.
He is well-versed in negotiations, strategic sales planning and ops/logistics scheduling. His interests are in research, education and consulting. He also has contributed in strategic consulting business plan and financial model development in Deloitte & Touche, TATA Logistics and IMC-SRG Consulting Pvt Ltd.


Dr.Gopal Das

Dr. Dr.Gopal Das is an Associate Professor in the area of marketing at Indian Institute of Management Bangalore (IIM-B). He is also the chairperson of IIMB Institutional Review Board. His research interests include consumer emotion, motivation, scarcity, information processing and retailing. He teaches courses on consumer behaviour, marketing research, and experimental design.
His research interest Consumer Receptivity to Artificial Intelligence; Consumer Emotion and Motivation; Scarcity; Information Processing; and Retailing.  Dr. Das has also conducted several management development programmes on Research Methodology, Marketing Research, and Data Analytics using statistical packages like SPSS, AMOS, SAS, MINITAB, and R. He has been awarded and appreciated for his contributions to management study. He has won gold medal for the best ‘Outstanding Doctoral Management Student Awards (2012)’ organized by AIMS International and IIM Bangalore.


Mobile: 09996954744

Prof. Priyanka Sharma

Dr. Priyanka Sharma, is a faculty in Marketing area at IIM Lucknow since May 2019. She has more than 8 years of industry experience in varied sales and marketing roles in prestigious organizations such as Infosys, Oracle and UST Global. She earned Ph.D. in Marketing from Department of Industrial and Management Engineering, IIT Kanpur. She has done B-Tech in Chemical Engineering from IIT (BHU) Varanasi and PGDM(GM) from XLRI, Jamshedpur. She consults and publishes in the areas of Business-to-Business (B2B) Marketing, Branding, Buyer Behavior, New Product Marketing (entry and exit strategies), and the use of Technology in Marketing. She has published her works in Journal of Marketing Theory and Practice and Marketing Intelligence & Planning. She has presented her works in several national and internal conferences such as INFORMS Marketing Science conference, NASMEI conference, PAN IIM conference etc. She is currently working on tourism marketing, B2B branding and digital marketing. She can be contacted at


** The research team comprises academicians/ Marketing research /Industry practitioners who have shown interest to become part of research projects as ‘resource person’ to be undertaken by CMEE.